Should you really try to shoot it yourself?

This New York Times article Making Every Pixel Count makes a very good argument for hiring a professional to shoot real estate photography. A sentiment which extends to architects also. As your competition increases, you need to be as visually sophisticated as you possibly can. With the advent of high quality, low cost digital cameras flooding the market, business owners are more inclined to save money by “trying” to shoot it themselves. The general consensus is that if you have a good camera that you can get good photos. One of my favorite quotes is “It’s not the arrow, it’s the indian”. In other words, it’s the person behind the camera, not the camera itself. People often tell me “WOW that’s a nice camera, you must get great photos”. If I were to hand them the camera do you think their photos would always be great? There is so much more to pointing and shooting your good camera to come up with extraordinary results. Great architectural images are the result of detailed planning, precision shooting and digital image processing methods. I employ several proprietary and very involved methods that allow me to blend multiple exposures seamlessly into one frame. This isn’t the typical HDR (high dynamic range) imaging that is becoming common among advanced and pro photographers. More on this in future posts.

For now, consider that your projects are golden and know that I will treat them and you as royalty.

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